Salt and networking

One of the many things I’ve learned, in growing this new business, is the enormous power of connections and networking. It’s not just a catchphrase or trend; without a strong web of professional support all around me, I simply couldn’t do this.

I expect this support from certain areas, especially where I have paid for it, like the Chambers (Southern Saratoga and Columbia County), and other great associations I belong to. The part that surprises me, sometimes, is what form this support takes. For example, I source several items from because they have great prices and lots of choices. While searching for the perfect little dishes to use for salt sampling, I worked with Joe G, one of their customer service reps.  Right there, just the fact that I actually knew my rep’s name was unusual… but when he invited me to post on their FB page, it gave me some great visibility and of course gave them the credit they deserved.

But that’s not where it ends. Another rep anwered my post with a link to a really neat article on a blog called Hunter Angler Gardener Cook, in which he discussed the pros and cons of gourmet salts.  Well, not only was the article fascinating (hence reposting it here), I saw that the author used a service called to help syndicate his blog. So of course I signed up, and I look forward to getting the word out and expanding my blog horizons.

OK, none of this is earthshattering… but it’s the continual process of A leads to BB leads to C, that intrigues and inspires me. Yes, I am technically doing this alone, but without the leads, hints, ideas, suggestions, examples and other inspirations, I realize I’m not alone at all.

Thanks, everyone!

P.S. Look for another post, soon, about the unsual and yummy salts that I have available, along with some cute and handy salt “accessories”!


Posted on February 22, 2011, in Musings, Salt and tagged , , , , . Bookmark the permalink. 3 Comments.

  1. Hi Laura,

    Thanks for the mention of our Chamber in this blog post. We certainly appreciate your continued membership with our Chamber and your commitment to using our resources to build your professional network.

    I remember when I first started at the Chamber almost 6 years ago. At my first staff meeting, I had to timidly ask what a Networking Mixer was. I wonder if at that point the President/CEO was wondering why he had hired me, but coming from the non-profit human services industry, networking was not a term that I was familiar with.

    Since then, of course, I’ve seen many, many incidences like the one you describe above. A leads to B leads to C and C leads to BUSINESS! One of my skills has always been connecting people, I just never knew what it was called until I started working at the Chamber. It’s so exciting to see professionals building those valuable relationships.

    One tip that I will share with your readers – networking is not sales. Networking is relationship building that may result in sales (eventually). Sometimes it takes months or years for a relationship to result in a sale, but taking the time to build a network and then nuture it – is key for many professionals. Plus – it’s so much fun!

  2. Thank you, Loretta! I enjoyed hearing about your background. It’s a good lesson, too, to realize that even the most successful people (like you!) had to start somewhere. Your post also illustrates something else that is important to me: while it’s true that we are these driven, ambitious career people, there is a huge human element in what we do. It can be easy to lose sight of that, at times, when we’re caught up in the giant To-Do list in front of us….

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